Live twitterview with Mia Wedgbury, CEO of High Road Communications
Friday, May 29, 2009
www.adloungecanada.wordpress.com/2009/05/29/twitterview-with-mia-wedgbury-ceo-high-road-communications/
Talk about an insightful interview! Mia Wedgbury (a participant in Art from the Unexpected) and CEO at High Road Communications certainly knows how to give the user what they want. What did we want? To know how High Road continues to be one of the most highly acclaimed PR firms in North America.
We certainly learned why they’re so successful. They believe in the unexpected, they try to catch clients and consumers off guard, they mandate their staff to constantly innovate for clients (generating 80 hours of brainstorm time / week – not billed to the client!). In this current economic landscape, it’s organizations like this that will come out on top. Read on to hear more from Mia.
Friday, May 29, 2009
www.adloungecanada.wordpress.com/2009/05/29/twitterview-with-mia-wedgbury-ceo-high-road-communications/
Talk about an insightful interview! Mia Wedgbury (a participant in Art from the Unexpected) and CEO at High Road Communications certainly knows how to give the user what they want. What did we want? To know how High Road continues to be one of the most highly acclaimed PR firms in North America.
We certainly learned why they’re so successful. They believe in the unexpected, they try to catch clients and consumers off guard, they mandate their staff to constantly innovate for clients (generating 80 hours of brainstorm time / week – not billed to the client!). In this current economic landscape, it’s organizations like this that will come out on top. Read on to hear more from Mia.
Bryan Reid
Creative Director, studio m
Bryan is one of those people who personifies talent. He has excelled at every creative avenue he has touched – acting, music, editing...
