Trina is known as one of the most well-connected people in Canada's ad and marketing biz. She earned this reputation as the creator of Ad Lounge (a now 5,000+ member community-based organization), which exists to provide a platform for key decision makers in the advertising and marketing industry to connect, stay ahead of the curve, and to help them remember why they love the industry that we play in. Ad Lounge does this through producing a series of networking and educational marketing events. She is also the president of Boost Agents, a specialist recruitment provider to the marketing and creative services industry.
Prior to being a business owner, Trina spent her first ten years of her career driving marketing strategy and helping organizations achieve their business objectives both on and offline. She has worked both client and agency side on brands such as Ontario Lottery & Gaming Corporation, Johnston & Johnson, Ministry of Health Promotion, STAPLES Business Depot, Roots Canada, Columbia House, The Score Television Network and Alliance Atlantis.
Trina is passionate about the advancement of the advertising and marketing industry. She speaks regularly on topics such as: "The Modern Day Job Search (Social Media, Networking and Other Practical Tips)". "Developing a Job Search Strategy", and "How to Attain Your Dream Job in Marketing". In 2010, she partnered with the mesh group to act as Programming Director for meshmarketing, an annual digital marketing conference held in Toronto that focuses on emerging trends in digital media.